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Regal—Paint for Real Life

At Paint Shop, we love walking into a newly painted house where everything seems fresh, clean, and full of possibilities. What if we told you there is a paint you can use so you can hold on to that feeling for years to come? When a house is actually lived in, scuffs, spills, and slightly damaged walls are bound to happen, but when you use Benjamin Moore Regal Select paint, they’re all taken care of in a matter of minutes.

Once you’ve tried Regal, and see the Gennex Colour TechnologyTM at work, it will be hard to go back to just “any old paint.”


#1. Incredible Coverage

Regal’s smooth, thick coat ensures excellent coverage in fewer coats than the average brand. That means fewer gallons in your shopping cart and a faster finishing time. Reclaim your weekend and your wallet!

We tried Regal the last time we painted our living room. We opted for a much lighter colour than what was originally there and were worried about coverage. We did the entire room in just two coats saving us a lot of time not having to do a third coat!  Plus it was really easy to paint with! – John Isenor, Halifax, NS

#2. Ultra-Scrubbable

Regal Eggshell is super tough and has the perfect sheen for wiping up messes. Equipped with Benjamin Moore’s stain-release technology, even spaghetti on white walls is easy to clean.

With three active kids and one large Labradoodle, the house can take a beating and we just don’t have time to repaint. We find we can just wipe up day-to-day messes off the walls with Regal with minimal effort, extending the life of our paint job. – Heather Robbins, Gander, NL

Regal Select Ulti-Matte Can

Fav Product: Regal Ulti-Matte

#3. Invisible Touch-ups

Only Regal is available in Benjamin Moores’ luscious Ulti-Matte finish which is a welcome relief when you need to touch-up areas. Touch-ups can be frustrating when the repainted area becomes more noticeable than the original. But with Regal Ulti-Matte – boot scuffs and fingerprints are easily covered, and your touch-up will disappear seamlessly. This means longer times between pulling out the ladder, cutting in, and painting the entire room.


When prepping my house for selling, Regal Select’s invisible touch-ups allowed me to repaint only the scuff marks, dings etc. instead of repainting a whole wall.  Made the staging much faster, easier and less messier! – Bernice Clarke, St. John’s, NL

So, if you are building or renovating and want to truly enjoy your space without stressing over unsightly imperfections, it’s Regal for Real Life!

Use our store locator to find your nearest Paint Shop and drop by to get more free advice and colour suggestions.