A fresh palette. A revitalized spirit. A soft, rosy hue blooming with potential. Benjamin Moore’s Color of the Year 2020 is First Light 2102-70.
With a new decade on the horizon, industry leader Benjamin Moore took a fresh approach to mark this milestone, an approach that both embraces and transcends colour to re-examine the concept of the home as we know it, while exploring how it will continue to evolve over the next 10 years.
“We selected First Light 2102-70 as our Colour of the Year 2020 to represent a new dawn of idealism, design and living,” said Andrea Magno, Benjamin Moore Director of Colour Marketing and Development. “First Light 2102-70 reflects a new definition of the home – a shift in mindset from the material to satisfying the core needs in life: community, comfort, security, self-expression, authenticity and ultimately, optimism.”
This modern definition of dwelling replaces long-standing post-war ideals, shining light on a new era of design rooted in fluidity for the multigenerational, multifunctional and different states of mind now found under one roof. Ten harmonious hues have been selected to guide us into the next 10 years and beyond. The Benjamin Moore Colour Trends 2020 palette features:
- First Light 2102-70
- White Heron OC-57
- Crystalline AF-485
- Windmill Wings 2067-60
- Buxton Blue HC-149
- Golden Straw 2152-50
- Thunder AF-685
- Cushing Green HC-125
- Oxford Gray 2128-40
- Blue Danube 2062-30
“The Colour Trends 2020 palette plays an integral role in supporting these core human ideals,” said Magno. “Colour is powerful but highly subjective, especially through the lens of different generations, relationships and moods. But from the saturated to bright and airy, all are easy to live with and easy to love – whether they stand alone, in a strong pair, or all cohabitate.”
The richness and nuance demonstrated through the Colour of the Year and Colour Trends 2020 palette can only be achieved with Benjamin Moore products.
To learn more about the Benjamin Moore Colour of the Year and Colour Trends 2020 palette visit your nearest Paint Shop location.